Broadband Market Sizing in Brazil

The objective of this study is to predict the potential broadband market in Brazil. This is done by combining information from two national databases: the 2010 census and the 2015 PNAD (National Household Survey). The 2015 PNAD is used to estimate the probability of the household accessing internet by broadband technology, using a logit regression. The broadband market is predicted using the estimated model with the same covariates found in the 2010 census. The prediction indicated a potential market of 45 million households, an additional of 6 million households in relation to the current situation. The new size of the broadband market is estimated if there is a 10% increase in the average penetration of broadband services in the main metropolitan areas. In this scenario, the new market covers 50.7 million households.