The effect of social media apps on shopping apps

Jae Yeon Yoon, Chaehyeon Lee,Jeonghye Choi,Sue Ryung Chang,Jikyung Kim

Journal of Business Research（2022）

引用 7|浏览11

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摘要

•Social media app usage increases shopping app stickiness regardless of the type of social media apps.•Whereas broadcasting app usage increases shopping app usage time, narrowcasting app usage decreases it.•The impact of broadcasting app usage is greater than that of narrowcasting app usage on both shopping app stickiness and usage time.•Offline social interactions weaken the effects of social media app usage on both shopping app stickiness and usage time.

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关键词

Mobile shopping,Mobile application,Social media,App stickiness,App usage time,Offline social interaction

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