Where to draw the line: honor mindset increases retaliation in response to unfair behavior

Past research has linked honor to a higher tendency for retaliation. A common method is to compare groups that are either low or high in honor. While effective, this does not account for within-group variation, nor isolate honor as a distinct construct from alternative differences between groups that might affect the outcome. In the current study we investigated honor as a cultural mindset, using priming methodology in both Dutch participants (who are typically low in honor endorsement) and Dutch-Turkish and Dutch-Moroccan participants (who are typically high in honor endorsement), while controlling for trait endorsement of honor values. To quantify retaliation, we used two social dilemmas: presenting an unequal offer in the Ultimatum Game, and chips being taken in the Justice Game. The results showed that priming honor resulted in an increased willingness to pay for punishment in the Justice Game, but not higher rejection in the Ultimatum Game. This suggests that unfairness by itself is not sufficient to trigger retaliation; rather, a pronounced transgression is required—in this case something being taken what is considered rightfully yours. Furthermore, decision-making in both social dilemmas was not associated with cultural background or honor endorsement. This indicates that an honor mindset needs to be salient to affect decision-making, and can affect behavior over and above the endorsement of honor values.