Morality rules: Understanding the role of prior reputation in consequences of scansis

Public Relations Review（2022）

引用 2|浏览12

暂无评分

摘要

•Organization with good prior reputation suffered more moral backlash in scansis.•Organization with bad prior reputation was rated similar before and after the scansis.•Findings provided stronger support for people’s need for moral consistency than moral licensing.

查看译文

关键词

Scansis,Moral licensing,Moral consistency,Prior reputation,Public responses

AI 理解论文

溯源树

样例

生成溯源树，研究论文发展脉络

Chat Paper

正在生成论文摘要