The Cultivation of Business Cultural Awareness in Business English Teaching

Business English contains rich business culture as a type of ESP.Business English teaching finally aims at cultivating students' intercultural communication competence in business situations.This article emphasizes the significance of the cultivation on business cultural awareness in Business English teaching.Through analyzing the common cultural shocks in international business operating and pragmatic failures resulting from negative transfer of Chinese culture,the author probes into the teaching strategies of the cultivation on business cultural awareness.