Discussion the Functional Mechanism of Investor Relations under the Relational Contract Angle of View

Along with the stock market standardization and stockholder's rights culture starting,in the developed capital market,the investor relations already becomes the agreement contract which process produced each kind of right duty assignment and exercises with investor's between reciprocity and will maintain between the future both sides value,which was for the purpose of realizing the bilateral benefit maximization.This article will analyze the investor relations from the relational contract angle of view to relate as the maintenance goes on the market between the company and the investor the future relates the value the contract,it produced the foundation and maintained between both sides the long-term cooperation mechanism.The investor relations based in the bilateral mutual demand,created the trust mechanism in the communication foundation,will form the cooperation relations and realize future relational value,the maintenance and the enhancement goes on the market between the company and the investor the cooperation relations and the efficiency,will reduce the transaction cost and the agent cost,will construct the enterprise competitive advantage.