Tools of Engagement for Knowledge Management: Using Social Media to Capture Non-Profit Organizations' Stories

Presents results from qualitative interviews with individuals working in non-profit organizations near Edmonton, Alberta. The findings point to the importance of stories as information sources used within the organizations, with social media playing a key role in capturing those stories and engaging with the community. Seront presentes les derniers resultats d'entrevues qualitatives aupres d'individus travaillant pour une organisation a but non lucratif pres d'Edmonton, en Alberta. Les resultats demontrent l'importance de l'histoire comme source d'information importante au sein des organisations et les medias sociaux jouent un role cle dans la capture de ces histoires et l'engagement avec la communaute.