The High-end Bias – Investigating the Irrational Preference for High-end over Low-end Innovations

Ronny Reinhardt,Sebastian Gurtner,Jake David Hoskins,Abbie Griffin

Proceedings - Academy of Management（2017）

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摘要

Managerial decision-making idiosyncrasies continue to be pressing issues for academia and practice. Building on implicit attitude and evolutionary psychology theory, we hypothesize that decision ma...

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