Social Media and Dynamic Capabilities: Mining Millennial Resources

Because the human element contributes greatly to a firm’s competencies and related competitiveness, and because the talent pool of prospective employees increasingly includes social media-savvy Millennials, the strategic human resource function must take full and appropriate advantage of social media tools in its acquisition of human assets. The ability to do so is, in fact, a dynamic capability that may be informed by examining the effects of hiring managers’ use of social media as an influence in employment and related decisions. How talent evaluators perceive and make decisions has always impacted the hiring process. The current effort explores cognitive and behavioral issues related to textual and contextual factors and their influence on strategic human resource decisions.