A SWOT Analysis to understand the impact of tourism industry on the Three pillars social Economy and Environment

The tourism industry is an important sector contributing to the world economy where many countries’ economies worldwide depend mostly on the tourism industry incomes. In the present study, we analyze and review the tourism industry strength, weaknesses and opportunities in Morocco through applying Strength, Weakness, Opportunity, and Threat (SWOT) analysis. The study highlights the importance of the tourism sector for the socio-economic growth and development of the Moroccan economy and the need to preserve the country’s natural and cultural wealth by adopting environmentally sustainable practices.