EXPRESS: JPPM’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy:

Clifford J. Shultz,Janet Hoek,Leonard Lee,Wai Yan Leong,Raji Srinivasan,Madhu Viswanathan,Klaus Wertenbroch

Journal of Public Policy & Marketing（2021）

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摘要

For several decades, the Journal of Public Policy & Marketing has stimulated and led debates with far-reaching implications for consumer well-being, global relationships and, ultimately, human surv...

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health and well-being, sustainability, diversity and equity, subsistence, transportation, marketing automation, constructive engagement

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