Fuzzy Matter-element Analysis Model of IP-influence Based on EFA-Euclid Approach Degree

Abstract With the rise of Intellectual Property (IP) films, IP influence has become one of the important criterias to consider whether an IP film has development value[1]. The influence of the IP films is a fuzzy concept, and its evaluation is not only affected by a variety of factors(both qualitative and quantitative indicators), but also has the problem of incompatible of single indicator evaluation. Based on the actual situation of China’s IP film market and the characteristics of literary works IP, this paper constructs an evaluation index system of the influence of IP films. On the basis of fuzzy matter-element analysis theory, the exploratory factor analysis is introduced into the weight calculation, and combined with the Euclid approach degree, the fuzzy matter-element model based on EFA-Euclid Approach Degree is established, which sorts the IP influence according to the size of the relative paste progress, and the evaluation result is more objective and reasonable. This model ranks IP influence according to the relative approach degree, and the evaluation results are more objective and reasonable.