Transformative Power of Smart Technologies Enabled by Advances in AI

The internet has transformed the landscape in the field of marketing and consumer behaviour in the last two decades, enabling unprecedented reach to the consumers for marketers, inducing low costs in general, providing opportunities to analyse interactions and facilitating the development of novel strategies in digital marketing. As the information age is maturing, it is entering a new era of the fourth industrial revolution where internet's reach is coupled with the smart technologies powered by AI, cloud-based scalable infrastructure, sensor infusion harvesting an ever greater amount of data. The consumer demands and preferences are ever more sophisticated. In this context, the digital marketing field will go through a period of tremendous change, where established norms and practices will no longer serve the purpose of attracting and engaging consumers. A thought experiment is discussed using a persona for the effectiveness of existing digital marketing models. Further, a concept of swarm marketing using AI has been also discussed.