Key Factors in the Development of Tourism-Led Local Innovative Heritage Entrepreneurship in the South Wales Valleys

This chapter investigates key factors in the development of tourism-led local innovative heritage entrepreneurship in the South Wales Valleys. It is concerned with opportunities to develop industrial heritage tourism enterprises in the South Wales Valleys, with special reference to Merthyr Tydfil. The analysis involved key partners across community and voluntary sectors, local authorities, funding and tourism bodies under the auspices of the Welsh Government. The research reported on eight case study structured interviews and collated data to investigate, in combination with contemporary literature, key factors including network capital to achieve a sustainable regeneration scheme for innovative heritage entrepreneurship development.