CORPORATE SOCIAL INNOVATION The Next Stage of CSR

This introduction to corporate social innovation (CSI) shows how it blends concepts of social innovation and entrepreneurship with corporate traditions of social responsibility and shared value creation to create a new field of practice. It focuses on innovations in innovation in the business world as CSI calls for new innovation sources, methods, and participants. To develop social innovations, companies draw on the talents of their employees, leverage their relationships with social entrepreneurs and other partners, and deploy the assets of their core business to create social value for the firm and society. Select examples demonstrate businesses innovating to profitably solve economic, social, and environmental problems and effect positive social change.