Application of intelligent technologies in higher education

Achievements of artificial intelligence are incorporated through information technologies into different spheres of contemporary life, yet in the domain of higher education there is a sporadic utilization. For this very reason, the paper analyzes the existing diversified aspects of the application of artificial intelligence in higher education. The first concerns the application of these technologies in the educational process itself and includes expert and tutoring systems that are, either independently or in combination with classical methodological approaches, used to train both students and teaching staff. The second aspect is recommender systems that support the career guidance and students counselling in an automated way. The third aspect includes knowledge discovery from data, especially unstructured data such as social media content relevant to the business and reputation of higher education institutions or web logs of visitors to an institutional website. The presented approaches and positive examples illustrate the comparative advantages of intelligent technologies in the domain of higher education and empasize their large application potentials.