Market Orientation, Learning and Innovation

Robert F. Hurley

Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference（2015）

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摘要

After a long period of dormancy, there is a renewed interest in the topic of market orientation (Day, 1994; Kohli and Jaworski, 1990; Narver and Slater; 1990). This stream of research has recently been expanded to include the notion that a market orientation is inherently a learning orientation (Slater and Narver, 1995).

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关键词

Market Orientation, Organizational Innovation, Learning Orientation, Loose Coupling, Power Sharing

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