Reinforcement Learning for Online Optimization of Banner Format and Delivery
Advances in Multimedia and Interactive TechnologiesOnline Multimedia Advertising(2011)
摘要
Results, showing the power and the efficiency of the two models to solve our problems, are also given. By comparing to a “ground truth” acquired by observing user browsing session on a test site, we conclude that our models are able to determine optimal advertising policies concerning banner formats and delivery.
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