Virtual Co-Creation: A Guide to Conducting Online Co-Creation Workshops

INTERNATIONAL JOURNAL OF QUALITATIVE METHODS(2021)

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摘要
COVID-19 has impacted research worldwide, with many researchers turning to online methods. While online and co-creation research methods are well established, there are no instructional articles or guides for researchers aiming to conduct online co-creation workshops. Such workshops can provide quality data and are increasingly used. This methods paper addresses this gap by outlining the steps involved in conducting online co-creation workshops. Using the TruSTFood sustainability food labelling study as an example, this paper provides instructions and considerations for researchers. It serves as a guide for those interested in or new to this area and can be used to transfer existing research online owing to social distancing and the pandemic or new research beyond.
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关键词
online,co-creation,consumer,workshop,qualitative,food
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