Customer Knowledge Management (CKM) Towards Customer Satisfaction in Delivering Digital Services

Diniha Miskam,Suraya Miskon,Norris Syed Abdullah,Nazmona Mat Ali

2021 7th International Conference on Research and Innovation in Information Systems (ICRIIS)（2021）

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摘要

To support current demanding customer need while adapting with new work norm after COVID-19 strike, digital services organizations need to redefine their strategy. They need to adopt CKM concept that can have an ability to flow information easily and smoothly between the organization and customer. On top of that, they can't afford any adoption failure, so they must ensure that their strategy is su...

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关键词

Training,Technological innovation,Organizations,Quality of service,Human factors,Knowledge management,Reliability

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