Method and apparatus for enabling event-based media data capture

A method and apparatus for enabling media data capture based on a real-world user experience is described herein. According to embodiments of the invention, media data is captured by a mobile computing device and transmitted to a server computer system in response to identifying one or more events from sensor data. The server computer system adds the captured media data, along with data identifying the event that initiated the capture of the media data, to a history of real-world experiences of a user of the mobile computing device. The server computer system may further perform one or more recognition processes on the captured media data and, when the one or more recognition processes find a match, associate the recognized items to the captured media data.