Special Issue Introduction: E-Tailing: The Current Landscape And Future Developments

In this special issue “E-tailing: the current landscape and future developments”, the Asia Pacific Journal of Marketing and Logistics presents a series of papers covering topics to gain a better understanding of online shopping behaviour, marketing management, strategic marketing and relating theories in the electronic retailing context. The Internet has had a significant influence on customers' shopping process and behaviour (Thaichon, 2017; Thaichon et al., 2020). The increasing interest in online shopping has prompted many companies to move into cyberspace (Elms et al., 2016) and firm-initiated activities via social media (Quach et al., 2021). The Internet allows retailers to grow and delivers a unique opportunity to expand their business and provide new customer experience. For example, shop via mobile app technology (Vahdat et al., 2021), omnichannel retailing (Quach et al., 2020), shared economy (Thaichon et al., 2020) and augmented reality (Chylinski et al., 2020).