The Co-Creation Canvas

Digital transformation has become an increasingly important topic among enterprises and in research. The adoption of enterprise systems is such an investment, and it usually requires significant change management activities to realize the potential benefits. One important issue is how firms should go about to make investments in appropriate digital technology and the appropriate changes to organizational processes and business models. This is particularly challenging for small and medium-sized enterprises (SMEs). They generally have very limited resources, and they usually depend on external input and cooperation with other companies. Therefore, a successful strategy for many SMEs has been to cooperate with other companies to co-create digital assets. There is limited research on co-creation among SMEs, and we know little about how they should go about to initiate a co-creation network. We have therefore developed a conceptual model of a co-creation canvas based on a review of the literature and co-creation cases. This canvas can be a useful tool for SMEs to better grasp how they should approach the formation of a co-creation network in their industry. (C) 2021 The Authors. Published by Elsevier B.V.