Human-Machine Interaction And Tour Personalization: The Issues And Critical Perspectives

Personalization is a solution that has been considered in museums for many years in order to cope with diverse visitor profiles and tour conditions. However, it often remains limited to themed or profiled scenarios according to broad categories of visitors. The combination of several tour characteristics, whether fixed or evolving, provides a better account of the subtlety of visitor profiles, particularly those of groups, by proposing on-demand itineraries. This multi-criteria personalization results in the multiplication of potential visit scenarios and requires a digital tool to help professionals manage this complexity. We propose an approach based on the expertise of the visitors' service specialists, the prime designers of today's personalized tours, to design a tool supporting the creation of such personalized visits.