Literature Review On The Service Quality In Higher Education For International Students In China Based On Services Marketing

With the rapid development of the international education in China, the quality of education service for international students is drawing great attention for all the parties. By researching related literatures about the current situation of education service for international students in China, quality evaluation models both at home and aboard, and the promotion strategies for the service quality in China, this paper lays a foundation for further research of the quality of international student educational service, from the angle of services marketing.