A Qualitative Study of Social Media and Electronic Communication among Canadian Adolescent Female Soccer Players

Social media and electronic communication perpetuate adolescents' lives and have the potential to shape the nature of adolescent athletes' experiences and interactions with members of their sports teams. However, there is no research to date that has examined adolescent female athletes' use of social media and electronic communication. Athletes, parents, and coaches (N = 22) from one soccer organization participated in semistructured interviews discussing their use of and perspectives on social media and electronic communication. Interview data were analyzed using qualitative content analysis. Findings include four themes: (a) uses of social media and electronic communication (in and out of the sport context); (b) athlete, parent, and coaches' perspectives of social media engagement; (c) friendships and trust with teammates; and (d) the development and perception of subgroups. Recommendations include developing policies for the use of social media and electronic communication for adolescents in sports settings and for coaches, parents, and athletes to engage in open communication about the uses of social media and electronic communication.