Dispositional Mindfulness As An Antecedent Of Privacy Concerns: A Protection Motivation Theory Perspective
PSYCHOLOGY & MARKETING(2021)
摘要
This study investigates the effects of mindfulness, an important personality trait, on people's perceptions of privacy. Using protection motivation theory as a conceptual foundation, the central tenet is that mindfulness plays an important role in people's threat appraisal process of privacy concerns and thus influences one's intention to share personal information online. A survey-based approach was employed to measure privacy attitudes of 685 UK individuals about online data disclosure. Our findings demonstrate that mindfulness contributes to the formation of privacy concerns. A more mindful consumer is more likely to adopt a more objective appraisal style, interpret privacy threats as less threatening, and thus share personal information online.
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关键词
disclosure, individual differences, mindfulness, online, privacy concerns
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