Digital platforms for business-to-business markets: A systematic review and future research agenda

The evolution of digital platforms has transformed the way businesses operate. Digital platforms have become popular and common in Business-to-Business (B2B) markets, thereby leading to increased interest of researchers. Even with the increasing interest, the field suffers from the lack of a comprehensive approach towards plugging the gaps left behind. This review presents a synthesis of the last ten years of research on digital platforms in B2B markets. Based on Diffusion of Innovation (DOI) and Technology-Organization-Environment (TOE) frameworks for adoption of innovation, the current study identifies the technological, organizational, and environmental context-based factors that play a major role in adoption of digital platforms in B2B markets. We also present a detailed overview of the research in terms of publication timeline, geographical distribution, industrial context, theory used, and methodology employed. In addition, we identify some significant gaps and set a future research agenda.