The Drive And Supervisory Game Analysis Of The Electronic Commerce Enterprise Outsourcing The Physical Distribution Service

The electronic commerce enterprise outsources the physical distribution service to the specialized third party physical distribution enterprises in order to concentrate on the core business. Because the information is asymmetrical, the both sides are very difficult to trust mutually. Therefore it is necessary that the electronic commerce enterprise draws up feasible and the most superior incentive mechanism to improve the third party physical distribution company's level of effort and avoid the moral hazard problem which the third party physical distribution enterprise possibly appears. This paper establishes the drive and supervisory game to analyze the electronic commerce enterprise how to formulate effective contract to drive the third party physical distribution enterprise to improve the level of efforts and the quality of service, so as to reduce the asymmetrical information of the electronic commerce enterprise.