A Firm Capability And Foreign Market Entry Modality: Art Of Management Versus Diversification Of Strategies

This research firstly, investigates and set an overview about mainly strategies posture on the firm about the mode of the entry in the market. These strategies identified exert some impacts on the choice on an international and global market. After analyzing the different types of paradigms, theories and concepts and their criticisms, we develop an ideal choice of entry in foreign market based on a continuum approach made by strategies and art of management. Secondly, goal of this research act as an introduction to the entry mode special issue about the combination's theories by outline issue's objectives and the contribution to it.