Providing ecological, cultural and commercial services in an urban park: A travel cost–contingent behavior application in Finland

•Diverse services should be included in the valuation of the benefits of urban parks.•The use of combined TC-CB provides many advantages in the valuation of urban parks.•Improvements of an open access park benefit low-income citizens more.•Informing and communicating about the services raises the use and value of a park.•Stream restoration was found highly profitable at the societal level.