Tastes Great Or Tasty? Matching Advertising Language To Product Construal

Karthik Easwar,Lifeng Yang

Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...(2015)

引用 0|浏览0
暂无评分
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要