Bundling And Convergence: Theoretical Market Analysis Of A New Convergence Product

The main purpose of this research is to develop a framework for a market analysis of new convergence products. The theoretical model for analyzing the effect of convergence products on existing markets begins from the characteristics of bundling and convergence, and the difference in demand and market form is derived according to three types of convergence products. This research may provide a meaningful implication for the development of a firm's strategies.