Business History And Challenges For Coffee Cooperatives In Brazil: The Case Of Cooxupe Cooperative

This chapter provides a remake of a case study, made 20 years ago with the biggest Brazilian coffee cooperative, to compare how business strategies changes through time. The chapter is supported by the theory of New Institutional Economics and Business History. The institutional arrangement is considered in a “through time” perspective. The cooperative was observed over 10 categories of analysis: environmental practices; social practices; internationalization; horizontalization/territorial growth; verticalization; diversification; innovation; transparency; management/governance; and financial transactions. The chapter provides the main challenges for the cooperative, contains observations on the 10 verified strategic dimensions related to organizational adaptation and flexibility, and some final remarks considering practical, methodological, and theoretical aspects.