Executable Business Model Blueprints Completed Research

The business architecture shapes the Enterprise Architecture as it describes the enterprise in both its intentional and operational aspects. While the operational dimension can be perceived in the enterprise's daily activities, intentional aspects are more abstract and difficult to understand. One of these aspects is the business model, which defines how an enterprise generates value. Therefore, this model is crucial to understand the other components in an enterprise architecture, from the business strategy to the operational model. In spite of this, most approaches to analyze a business model focus on static aspects, providing a disconnected view of its components and making it difficult to perform in-depth analysis. To address this situation, this paper proposes an executable business model blueprint to represent the business' structural and dynamic aspects. This enables dynamic analyses based on simulation techniques to reveal hidden business' dynamics and gain a further understanding of the overall business behavior.