Analysis Of Acceptance Of Malay-Islamic Issue In The Election Campaign In The Malay Area Suburbs

Election is a venue for information disemination or for raising issues by any political party partaking in the election campaign. In the process of convincing the voters, the political party will use a variety of strategies to attract the voters. The issue close to voters will drive them to choose or reject the candidate. The issues in an election are very important for the political party to control and manipulate. This study analyse issues used by political parties to gain the support of Malay voters in the suburb. Malay-Muslim issues, the economy, 1MDB, and the rule of kings of an important issue. This study aims to identify the position of the Malay-Muslim acceptance of the issue among Malay voters. This study then analyzes the acceptance of issues based on age, education and income using quantitative methods. Respondents selected for this are Malay voters in Semenyih. The findings show that the issues of Malay-Muslim basically attract the Malay voters in a campaign. However, the level of acceptance is based on variables such as one's age, education level and economic status. Different viewpoints will change the level of acceptance of an issue in an election campaign.