The Demobilizing Potential of Conflict for Web and Mobile Political Participation

In this chapter, we expand the idea that conflict avoidance (CA) inhibits online political participation. We specifically propose that CA has a direct negative link with traditional online political participation and online political expression, and an indirect negative link with these two forms of participation when mediated by political interest and internal political efficacy. We test our propositions through analyzing data from a survey of young adult college students residing in a battleground state in the U.S. Midwest conducted during the weeks prior to the 2012 U.S. presidential election. Our results showed that CA has a direct negative association with both traditional online political participation and online political expression. CA also has a negative relationship with political interest and internal political efficacy, which in turn, are positively linked with traditional online political participation and online political expression. We discussed implications.