A Roadmap Of Studies In Attention And Digital Technology

Attention regulates our interaction with the world, both at the individual and social level. This chapter explores how researchers across different disciplines consider attention in turn as an individual or social phenomenon; as a cause or an effect; as stretching over a few milliseconds or several years; as being a process for selection or a scarce resource. In each case the objective is to gather a better understanding of some aspect of human endeavour: the way we perceive the world, we value products or information, we establish relationships, or gain power.