Considering Self-media Influence Network Rumor Propagation Model and Control Strategy

Network rumors strongly interfere with the spread of Internet information. Especially with the emergence of self-media, it is more common for real and false information to exist simultaneously in the network. In this paper, a rumor communication system with self-media is established, named SHLR. In this model, rumour-mongers are divided into high speed and low speed. The numerical analysis of the system is provided by studying the equilibrium point and stability. Furthermore, the balance of SHLR model is validated by real data. Simulation results show that the self-media will expand the scope and influence of rumors. Finally, government control strategies are given such as releasing the authoritative notice at the first time to avoid the generation and spread of rumors.