Notes On The Entrepreneurial Tourism On The Coast Of Jalisco, Its Sustainability And Social Responsibility

There are various definitions of eco-tourism but there is one that pervades and is the one that sees it as a form of tourism that promotes a closer contact with nature and encourages the preservation of natural and cultural resources. Eco-tourism is growing rapidly and is seen as more sensitive to environmental and social issues than other kinds of tourism. Companies in this competitive market have more demands to fulfill the expectation on nature preservation. To be able to evaluate the role of eco-tourism on the coast of Jalisco and its environmental, social and encomic responsibilities we analyzed CRS in five small and medium tourist enterprises by the sea. We use a tool of social economy used in the European Union, ADVALUA software, which allows us assess sustainability, among other things. We concluded that there is a lack of good practices of corporate social responsibility in three areas: social, environmental and economic issues that compromise the sustainability of eco-tourism in the area, but some good social actions were detected.