Content recommendation method and device based on artificial intelligence and computer equipment

The invention relates to a content recommendation method and device based on artificial intelligence and computer equipment. The method comprises the following steps: acquiring source domain user characteristics corresponding to a new user of a target domain in a source domain; performing feature mapping on the source domain user features through a trained task-oriented mapping model to obtain mapped user features mapped from the source domain to the target domain; through a pre-trained content recommendation model, carrying out click prediction of the recommended content according to the mapping user characteristics and the target domain content characteristics of each candidate content in the target domain; screening to-be-recommended contents from the candidate contents according to a click prediction result; pushing the to-be-recommended content to the new user of the target domain. By adopting the method, the content recommendation accuracy of the new user can be effectively improved.