Responses to potential nicotine vaping product flavor restrictions among regular vapers using non-tobacco flavors: Findings from the 2020 ITC Smoking and Vaping Survey in Canada, England and the United States

•The majority of vapers who use non-tobacco flavored nicotine vaping products (NVPs) oppose flavor restrictions.•Predicted behavioral responses to a hypothetical NVP flavor ban were mixed, and largely varied by smoking and vaping status, and by the level of support of a flavor restriction policy.•Most vapers said that if non-tobacco flavors were banned they would either continue vaping an available flavor or find a way to get banned flavors.