Testing potential disclosures for e-cigarette sponsorship on social media
Addictive Behaviors(2022)
摘要
•E-cigarette influencers don’t always disclose their commercial relationships.•Social media users may not recognize unlabeled posts as commercially sponsored.•Users had twice the recognition of the commercial disclosure #ad (vs. #sponsored).•Each second of attention on the hashtag increased the odds of recognition by 22%.
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关键词
Health behavior,Health communications,Health policy,Social media,Tobacco control
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