Analyzing Performance of Clustering Algorithms on a Real Retail Dataset

2021 International Conference on Information Technologies (InfoTech)（2021）

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摘要

Customer Relationship Management technology groups customers based on their transaction details. The focus of the paper is finding groups of clients with similar buying patterns in a department store using these data for targeted marketing. The performance of K-means, K-Medoids, Agglomerative Clustering and DBSCAN is compared on a real retail dataset of a department store. Results show that the K-...

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关键词

Correlation,Clustering algorithms,Customer relationship management,Information technology,Business

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