BCQ4DCA: Budget Constrained Deep Q-Network for Dynamic Campaign Allocation in Computational Advertising

Manasi Malik,Garima Gupta,Lovekesh Vig,Gautam Shroff

2021 International Joint Conference on Neural Networks (IJCNN)（2021）

引用 0|浏览12

暂无评分

摘要

Digital advertising companies typically conduct several advertising campaigns in parallel while being constrained by a fixed overall advertising budget. This gives rise to the problem of distributing the budget across the different campaigns dynamically so as to optimize the overall return on investment (ROI) (or some other metric) within a specified time duration. In this paper, we propose an RL ...

查看译文

关键词

Measurement,Costs,Neural networks,Companies,Dynamic scheduling,Resource management,Advertising

AI 理解论文

溯源树

样例

生成溯源树，研究论文发展脉络

Chat Paper

正在生成论文摘要