IDENTIFYING JOB SEEKERS

The disclosed embodiments provide a system for identifying job seekers. During operation, the system determines, based on data retrieved from a data store in an online system, profile features produced from profile attributes in a profile of a first member in the online system and activity features produced from activity attributes that characterize activity of the first member with the online system. Next, the system applies a machine learning model to the profile features and the activity features to produce a score representing a likelihood that the first member is a job seeker. The system then applies a threshold to the score to generate a classification of the first member as the job seeker or as a non-job-seeker. Finally, the system updates, based on the classification, content outputted in a user interface of the online system by one or more electronic devices.