Fear Language in a Warning Is Beneficial to Risk Perception in Lower-Risk Situations.

These results demonstrate that fear appeals in hurricane warnings can be useful, especially in cases when a low to medium risk event is still extremely dangerous. Likewise, these results demonstrate a need for caution, as fear appeals are not a "one size-fits-all" approach to increasing risk perceptions and should be used thoughtfully. Recommendations of when to use fear appeals in protective action recommendations are provided based on the present data.