Market segmentation in online platforms

Franco Berbeglia,Gerardo Berbeglia,Pascal Van Hentenryck

European Journal of Operational Research（2021）

引用 8|浏览110

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摘要

•We build a trial-offer market model with social influence under the Mixed MNL.•Computing the best ranking is NP-Hard under Turing reductions.•Ranking items by their average quality converges to a unique equilibrium.•The display of past purchases is not always beneficial.•Tight bounds are given for a simple segmentation strategy.

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关键词

Revenue management,OR in marketing,Social influence,Market segmentation,Ranking policies

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