Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

•We examine consumers’ eWOM behavior on review and social networking sites (SNSs).•We highlight eWOM media differences according to online disinhibition effects.•Emotional intensity predominately drives eWOM-giving, despite differences in media.•The impact of emotional valence and satisfaction on eWOM-giving is media-specific.•Expressive suppression regulates the effects of emotion on eWOM behavior on SNSs.