The Smartphone: The Tourist'S On-Site Shopping Friend. An Extended Cognitive, Affective, Normative Model

While the importance of smartphones in tourists' purchases has been demonstrated, almost no research has modelled tourists' use of smartphones to make on-site purchases. The present study, with a sample of 986 tourists, explains tourist intention to use smartphones to make purchases in stores at their destinations through a new application of the CAN (cognitive-affective-normative) model. An additional contribution of the study is that a simplified CAN model, using only 15 observable variables, was applied; it has an explanatory capacity of 68% for tourist intention to use smartphones. Performance expectancy is the variable that most explains intention to use smartphones.